All advertising on Steelguru website (www.steelguru.com) including Strategic Partner sites linking directly from Steelguru wedsites licensed to use any Steelguru brand or content, is subject to this policy. Links from advertisements are subject to the same criteria. Advertisements may not link to pictures or text that do not follow these criteria or are deemed inappropriate by Steelguru. Advertisement must not contain the following :

1. Pictures or texts that expose cruelty, physical, or emotional abuse against any person or animal intended to hurt or cause pain.

2. Obscene words, phrases, and profanity.

3. Pictures that expose the female breast or male or female buttocks fully any or all portions of the human genitalia; swimsuits maybe included.

4. Sexual Acts (graphics or text) in any form; phone sex ads, dating services, and adult personals, CD-ROM and videos are not accepted.

5. Phone sex ads, dating services, and adult personal

6. Gross Depictions (graphic or text) of any kind which are crudely vulgar or grossly deficient in civility or behavior or which show scatological impropriety.

7. Pictures or text advocating prejudice or discrimination against any race, color, national origin, religion, disability or handicap, gender, or sexual orientation.

8. Any intolerant jokes or slurs.

9. Link to any cult or group advocating devil worship, an affinity for evil, or wickedness in any form advocating illegal use of drugs of any kind.

10. Advocating illegal use of drugs of any kind

11. Militant/Extremist/Arms /Unlawful propagation or propaganda of any kind.

12. Questionable/dubious activities that may be illegal anywhere or everywhere such as copyright infringement, computer hacking software piracy, gambling relating to casinos, betting, numbers games, on-line sports or financial betting, including non-monetary dares etc.; lottery ads are exempted.

13. Odds related info.

14. Promotions or other mentions for direct competitors of Steelguru.com.