Partners with leading consumer brand for its Demand Side Management Initiative‘My Mumbai, Green Mumbai!’
TATA Power has been at the forefront of propagating energy conservation and efficiency in the country through its various initiatives. In order to promote energy efficiency to its customers, the Company launched a special initiative called ‘My Mumbai Green Mumbai’ last summer with several attractive schemes. After a successful pilot program under this ‘My Mumbai Green Mumbai’ program, TATA Power has once again launched a Ceiling Fan Replacement Program for its residential consumers.This initiative helps residential customers by giving them an opportunity to exchange their inefficient electrical appliances for energy efficient appliances.
The old ceiling fans consume more than 75 watts of energy. The new 5 star ceiling fans being promoted under this program are much more efficient and consume only 50 watts, thus leading to 30% saving simply by replacing the old fans. Taking this concept further, Tata Power has tied up with Havells and rolled out an interesting replacement program for customers. These energy efficient appliances are expected to help residential consumers save their energy cost by 30% without compromising on their comfort and convenience.
Further, a TATA Power customer can replace his old fan by Havells 5 Star fan at 50% cost. The replacement will be carried out by Havells at customer’s residence. The customer shall get a brand new energy efficient Havells fan along with installation, taxes and duties only at 50% of MRP. TATA Power is providing a special rebate of more than 600 rupees per fan to make this offer more attractive to the consumer. Havells has offered a special 3 years warrantee for the fans sold under this scheme. A standard and a decorative model are being offered under this program. Moreover, the old fan surrendered by the customer will be scrapped in eco friendly manner.
Speaking on this initiative, Mr S Padmanabhan ED operations of TATA Power said that ‘My Mumbai, Green Mumbai!’ Initiative is a successful energy efficiency drive from TATA Power and we have been working on several attractive demand side management schemes under this program. We are confident that our demand side efforts will not only help our customers to significantly reduce their monthly bills but enable them to make Mumbai a greener city.”
Mr Ashok Sethi vice president Mumbai Licence Area Operation said that “These energy efficient appliances are only for our residential customers and are expected to help them save energy and cost by 30% to 50% without compromising on their comfort and convenience.”