TATA Group chairman Mr Ratan Tata on Friday said he has “great respect” for Mahindras but is also “saddened” and “shamed” that M&M has overtaken Tata Motors in the market sweepstakes.
Mr Ratan Tata told the 67th AGM of the country’s largest auto company that “I have a great respect for what Mahindra & Mahindra has been able to do. I also have a certain degree of sadness and shame that we have let that happen.”
Incidentally, this was Tata’s last AGM as the chairman of Tata Motors, as he is slated to retire as chairman from the USD 100 billion Tata Group in December.
At the end of the June quarter, the market share of Tata Motors in the car segment stood under 10%. The company, however, is the largest commercial vehicle maker with over 65% market share in the first quarter.
Calling for introspection, Mr Tata said the company will do everything to win back leadership position in the car segment.
Hw said that “I think we have a great deal of introspection to do as to why, M&M should be ahead of us and us catching up, on the horse power we have lacked it, but we should have been there and not them. So I hope the spirit of this company will ensure that we undertake every step to get back to the prominent position and not let a competitor do better than us, by being first in everything we do.”
Tata Motors, which is the largest auto company in India, apart from being the fourth largest commercial vehicle-maker in the world, will have to single-mindedly retain and protect its market position across all segments.
Mr Tata further said that “TATA Motors will have to understand customers better and will have to pay attention to the product offerings as well as customer support... will have to sustain and retain the market share. Failure to do so will see us slipping,” he said, adding that “I hope the employees will rise to the occasion in spirit to meet the needs of the changing times.”
Promising shareholders that Tata Motors will take all efforts to improve its fortunes in the domestic market, Mr Tata said that “(We) will undertake steps to get back to leadership position. Already we support our products after 10 years after the date of purchase“.
Stating that steps are already under way to arrest the slide, he said, TATA Motors is introducing very competitive range of commercial vehicles, which can compete “admirably” with international CV makers like Merc, Volvo, and the Mahindra Navistar.
Source - Business Line
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