PTI reported that Mr Gautam Adani promoted Adani Group has decided to don a new corporate identity soon and has roped in England based brand consultancy Wolff Olins to do the job. The Adani Group is into ports, power, coal mining, and agri business apart from an SEZ and a shipping line, called Adani Shipping, with six vessels.

Mr Ravi Sharma CEO of Adani Power told PTI that "We'll soon have a new corporate identity and tagline. The Dubai office of the England based creative agency Wolff Olins has been mandated to work on this image makeover.”

However, he refused to give a time frame for the brand makeover and the investment details. He also refused to share whether the company will have a new name after the makeover.

A part of the Omnicom Group since 2001, Wolff Olins was set up in 1965 and is a brand consultancy and creative agency with offices in London, New York and Dubai and employs 150 designers, strategists and account managers.

Meanwhile, the group's flagship Mundra Port and SEZ has renamed itself as Adani Ports & Special Economic Zone after an extra ordinary general body meeting of its shareholders accepted the proposal on December 31.

(Sourced from PTI)