The introduction of TATA Motors owned Jaguar Land Rover models in India will certainly provide competition to BMW in the luxury car space, including its X3 SUV, which is planned to be launched in September.

BMW India President Andreas Schaaf told reporters that "It would be wrong if I say it's not a competition. It's certainly a competition.”

When quizzed further on competition from the British marquee, which Tata Motors acquired in 2008, Mr Schaaf, who commissioned BMW's Goa facility near here today, said that he would not like to comment much on the issue.

Mr Schaaf disagreed with suggestion TATA Motor has a better dealer network compared to BMW in India. He said that "I would not agree with your statement that they have a better network."

TATA Motors is aggressively pushing JLR models in India, which is expected to heat up competition among the luxury vehicle market players like BMW, Daimler and Audi.

PwC India Leader (Automotive Practice) Mr Abdul Majeed had told PTI that "TATA Motors has a strong brand in India, including in passenger and commercial vehicles segments, and this will help the auto giant to take JLR forward.”

(Soured from ET)