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Bajaj Auto bets on new models to raise market share
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Sunday, 13 Jan 2013

Business Line reported that Motorcycle major Bajaj Auto Ltd gained additional 2% market share motorcycle market during the first three quarters of the year up from 24% riding on new models.

The company has launched four major models during the financial year, including Discover 4G, Pulsar 200 NS, Discover 125 ST and Discover 100T.

Mr K Srinivas President of Motorcycle Business said that “We plan to launch several new models during the year and expect to increase the market share.”

Mr Srinivas said that “The Ultimate 100’ Discover 100T here today, he said the company expects the new bike to add over 40,000 vehicle sales per month by April once it goes pan Indian by next month.”

He said that “We began the financial year with a market share of about 24% in motorcycles and have gained about 2% share in the first nine months. We not only hope to sustain the growth momentum but also look to further expand the market share.”

The Discover 100T is priced at INR 51, 645 in Hyderabad.

He added that the launch of new models with additional features attracts customers. This was evident from the new models the company launched during the year.

He further added that “However, given the new launches, we expect the utilization percentage could go up next financial year. The manufacturing capacity includes exports.”

The company, which has a manufacturing capacity of 4 million motorcycles, expects to close this fiscal with a capacity utilization of 80% or volumes of 3.2 million to 3.3 million.

Source - Business Line


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