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Captain TMT ropes in Sourav as brand ambassador
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Wednesday, 09 Jul 2008
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It is reported that Captain TMT, the steel division of the West Bengal based BMA group producing wire rods and bars, is on an aggressive promotional campaign with cricketer Mr Sourav Ganguly as its brand ambassador.

Mr Avinash Agarwalla director of BMA group said that “It has its manufacturing units at Kayaneswari with an installed capacity of over 250,000 tonnes per annum and at Purulia with a capacity of over 50,000 tonnes per annum in West Bengal. We want to double the capacity by 300,000 tonnes but we have not yet decided on the location of the new plant. We need 150 to 200 acres for the unit. We are planning to invest INR 300 crore on it."

He said the details would have to work out and in a few months’ time financial closure would be achieved for the new plant.

He added that "Captain TMT has a strong presence in Jharkhand, Gujarat, Haryana, New Delhi, Rajasthan, Punjab and Andhra Pradesh. We have ambitious plans to extend our reach to Bihar, Uttar Pradesh, Maharashtra, Karnataka and Kerala in a few months’ time. We are appointing dealers. Sourav Ganguly will promote our products."

He further added that, in Andhra Pradesh, it had opened a stockyard a few months ago and Vizag would be the nodal point for reaching out to different parts of the state.

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