Country's largest two wheeler maker Hero MotoCorp said that it will start dropping the Honda brand from its existing products this fiscal.

The company, which plans to introduce up to eight new products including variants of its existing models, has already announced that it will launch a scooter under the brand 'Maestro' and off road bike 'Impulse' under the Hero umbrella by the end of this year.

Mr Anil Dua VP sales and marketing of Hero MotoCorp India on the sidelines of the SIAM told reporters that "This year, we have planned to introduce seven to eight new products which includes new models and face lift of existing models. We have already introduced about three new products and announced two, others will follow in the remaining part of the fiscal."

Asked if the company will be dropping the name of the erstwhile joint venture partner Honda from its existing product, he said that "Whatever new announcement that we make of face lift on existing products, it will be under the Hero name."

Last month, the company had announced its new brand identity. It had embarked on a journey to acquire a new brand name after the two joint venture partners of Hero Honda decided to part ways in December last year.

Asked about the growth prospects of this fiscal, Mr Dua said the industry has been growing around 18% so far, while the firm has been registering sales of 21% and the company hopes to maintain the same momentum.

He said that "25% growth witnessed by the industry last fiscal is not sustainable and the projection is of about 15% growth this fiscal. Hero MotoCorp will be above the industry growth.”

(Sourced from moneycontrol.com)