Indian Steel Corporation Ltd, a JV of Ruchi Group and Mitsui & Co Ltd of Japan, has unveiled its first ISC Steel Zone of Rajasthan, at Jaipur. The steel zone was inaugurated by Mr RK Lodhi head marketing of Indian Steel Corporation Ltd.

Mr RK Lodhi expressed that “Our strategy is to have branded retail outlets for our dealers, so that consumers may have quality products with the quantity at right price. We are successful in our mission, and we hope that the steel zone, opened at Jaipur will extend better services and stand to the expectations of customers. The Pink City of Rajasthan is known for its beauty & business and we are proud to establish an ISC Steel Zone here. We are committed to provide products of high quality to our valued customers.”

He added “The Steel Zone inaugurated at Jaipur, is first Steel Zone of Rajasthan. ISC plans to open 100 ISC Steel Zones by the end of this year. We hope that the affection & faith we have got from our valued customers will go a long way.”

Indian Steel Corporation has production capacity of 600,000 tonne per year and it will be enhanced to 1.2 million tonne per annum by 2014. Indian Ultratuf, galvanized corrugated sheets, Indian Tadka, Indian Makhhan are the most popular brands. Company plans to produce color coated sheets by December 2011.