JSW Steel, as part of its ongoing forays into pan India steel retailing, has expanded its footprint to the mineral rich state of Chhattisgarh.

The Steel major inaugurated its maiden exclusive branded retail showroom JSW Shoppe in the state and the first in Bilaspur through their authorized distributor Hanuman Hardware Store.

Inaugurating the first branded outlet in industrial hub of the nascent state, Mr Amar Agarwal minister of health, commercial tax and revenue government of Chhattisgarh said that "The concept of the Shoppe originates from the fact that we want customers to get the right quality of product at the right price and at the right place. Shoppe is an effort to create a customer friendly ambience. This interface with the customer will result in creating a strong relationship based on trust and reliability with JSW steel."

Mr Agarwal said that “We are happy that JSW Steel, one of the leading steel manufacturers in the country has extended its retail network to our young state. This novel marketing initiative will go a long way in creating brand awareness about JSW Steel’s superior product quality and will ensure that the customers get full value for money.”

JSW Shoppe is an exclusive steel retail outlet of the company and will have on display and sale all the products of JSW Steel ranging from hot rolled to color coated steels along with long products. It aims to provide a unique experience of buying steel products through a branded distribution channel.