BL reported that Kamdhenu Ispat has forayed into paint manufacturing and has set up its first plant with an initial investment of INR 30 crore at Bhiwadi in Rajasthan. The company is entering the home decor sector with its luxury paint brand Colour Dreamz.

Mr Satish Kumar Agarwal chairman of Kamdhenu Ispat said that “We have strategically invested into paint segment with a view to harness the immense opportunity that the booming construction sector is offering. The project is being financed with a combination of bank credit and internal accruals.”

Mr Agarwal said that our company is targeting decorative or architectural segments of paint. The Indian paint industry is growing at the annual rate of around 18% to 2%. The company had also entered the housing sector earlier this year.