Mahindra Two Wheelers a part of the USD 15.4 billion Mahindra Group launched the 125cc scooter 'Rodeo RZ' sports with 'Z' Series engine, which is aimed at college goers and younger audience in urban markets.

Mr Viren Popli Mahindra and Mahindra senior vice president (strategy and market development) said that the scooter is priced INR 2,500 higher than its popular selling Duro DZ which has a similar 125cc engine.

He told reporters that "It is INR 2,500 more expensive than the Duro. But it offers additional features like fuel lid for petrol in front, additional colours... basically this is for college goers and the young audience in urban markets.”

The 125cc segment has been seeing huge growth in the last one year, he said, adding Mahindra hopes to increase market share "by a couple more points very quickly" (with the launch of Rodeo RZ).

He said that "Currently we have about six to eight per cent market share (in the scooter segment). My expectation is to increase it by couple of more points quickly.”

He said they hoped to sell about 5,000 units per month compared to Duro DZ selling 10,000 units per month RPT per month.

Source - Economic Times

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