Mr AP Choudhary CMD of RINL has launched the Project Utkarsh in Visakhapatnam steel Plant on September 29th 2011. Utkarsh is a Sanskrit word meaning progress and growth. It also signifies high quality as also advancement.

Project Utkarsh will be an integrated and sustained effort to drive business excellence in VSP through a series of initiatives that will ensure evolving of existing practices into best practices and also ensure sustainable results and growth for the company.

While Project Utkarsh would also focus on Business Excellence essentials emphasis would be on Business Excellence Roots by ensuring improvement in the implementation standards of various initiatives that inspire and enable people to progress towards realization of the company vision.

Mr Choudhry complimented the Corporate Strategic Management department of VSP for the initiative and asserted that as the business environment is undergoing a constant change it is imperative for the business organizations to continuously adapt themselves to the changing scenario to remain competitive in the market.

He stated that lack of captive mines is severely denting VSP's margins underlining the need on enhanced focus for more cost saving measures to remain competitive in the market and enable sustainable growth and that Project Utkarsh has been evolved providing a framework to inspire us in our great journey towards realization of our vision. Mr Choudhary called for supplementing the commitment and dedication with the urge to achieve more in this pursuit and to walk together and hearts beat together to speak in one voice of 'Excellence, Excellence and Excellence.