Wind power company Suzlon launched a campaign in Mumbai titled Pure Air Lovers' Society, spanning over one million registered members and recording 9,000 registrations per day.

This movement spans 86 cities including New Delhi and Bangalore.

The movement places emphasis on the importance of clean air.

PALS first initiative, GaadiBandh, was launched in Pune to educate people about the importance of turning off vehicles at signals to help reduce pollution emissions. As a part of this initiative, PALS volunteers were stationed at traffic signals to seek support from commuters and increase their awareness on reducing pollution from idling vehicles.

Speaking on the campaign, Mr Dharini Mishra global head of brand of Suzlon Group said that "This has been a hugely successful campaign. In the beginning we saw participation from the 18 to 24 years old age group, but we have seen broad based interest and participation spreading into the 25 to 34 year old bracket. Interestingly, people who went to graduate school are over represented at pals.in and this is skewed towards metros in the country."

(Sourced from ET)