TATA Steel’s subsidiary TATA Agrico has entered into an agreement with TATA BP Solar for distributing solar products of in the rural hinterland of India. This initiative is primarily aimed at targeting consumers who are deprived of regular electricity supplies owing to poor infrastructure.

TATA Agrico would be leveraging its extensive distribution network in the country to promote the solar products of TATA BP. Both the companies would primarily focus on products such as solar lanterns, street lights and water heating systems.

The companies see a huge potential in both rural and semi urban markets and have decided to start this partnership from Bihar in June 2008, which will be followed by a nation wide roll out.