TATA Steel is organizing the three day Art in Industry Camp at the Centre for Excellence, Jamshedpur, from February 11th to 13th 2012. Mr HM Nerurkar MD of TATA Steel will inaugurate the camp on February 11th 2012 at 10:30 AM in the presence of stalwarts such as Ms Rini Dhumal, Mr Lalu Prasad Shaw, Mr Jatin Das, Ms Anjolie Ela Menon, and the like.

The concept of Art in Industry dates back to 1943 when TATA Steel was one of the prize donors of an exhibition and sale of art in the JJ School of Art, Mumbai, wherein artists were invited to compete for prizes and scholarships. The aim even then was not merely be able to sell the entries or acquire the paintings, but also to bring the talent of lesser known artists to the notice of leading industrialists and patrons of art.

This art camp has a special significance for TATA Steel as on February 16th 2012, the camp celebrates the 'hundred year saga of steel making' at the Company. Hundred years ago, on this day the first ingot of steel rolled out of the Steel Works at Sakchi.
The main objective of organizing this art camp is to provide the iconoclastic artists a platform to reach out to general masses and to look after the well being so that an artist's creativity is unfettered to grow and mature, as well as to create a support system for talent to bloom under TATA Steel's patronage.