TVS Motor's Indonesian arm PTTVS Motor Company Indonesia (PT TVS) is looking at new markets like Laos, Columbia, Argentina, Peru, Guatemala, Nigeria, Brazil and Vietnam.

The company had, in the last year, exported 10,000 units to countries like Iran, Philippines and West Africa, according to TVS Motor's Annual Report 2011-12.

On the Indonesian motorcycle industry, the company said, market in Indonesia has been growing at 15% in the last five years and is expected to grow at 10 to 12% over the next five years. However, there has been a significant shift in the form of vehicles sold.

The popular Bebeks category which constituted close to 80% of the market five years back has now come down to 40% on the back of strong growth from the scooters category, it was further said.

PT TVS has 3 brands in the Bebek category and one brand in the Sports category and is still unrepresented in the scooters category. The company has just completed the launch of 2012 model of Neo in February 2012. This was followed by the launch of new TVS RockZ in May 2012. All new TVS Apache in 3 models viz., 160cc, 180cc and 180cc ABS (first in the category) will also be launched during the year 2012-13.

The company has decided to focus on 6 identified provinces and increase its share in these markets through focused expansion and improving the productivity of existing dealers. The present strength of around 110 dealers will be increased to 240 by end of next year.

Source - Business Standard

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