As of January 1st 2010, SSAB will introduce a new organization comprising three geographic business areas.

Mr Olof Faxander CEO of SSAB said that "Our offering to the customers will become clearer and we will bring together experience and expertise in a better way. We can secure our strong positions in Europe and America, while at the same time maximizing the development potential which we see in Asia."

The new structure will consist of 3 geographic business areas
1. For Europe, the Middle East and Africa, called SSAB EMEA
2. For North and Latin America, called SSAB Americas
3. For Asia, Australia and New Zealand, called SSAB APAC

The new business areas will be led by:
1. SSAB EMEA: Mr Martin Lindqvist, currently Head of Division, SSAB Strip Products

2. SSAB Americas: Mr David Britten, currently Head of Division, SSAB North America

3. SSAB APAC: Mr Martin Pei, currently Executive VP, Technical Development.

These three will be members of the Group Executive Committee. A new Group Executive position is also being established, as Head of Market and Business Development. This position will be held by Mr KG Ramström, currently Head of Division, SSAB Plate, who will also take up the position as head of sales and marketing in SSAB EMEA.

Until now, SSAB has been organized based on both manufacturing processes and geography in the three divisions, SSAB Plate, SSAB Strip Products, and SSAB North America. This structure will better support SSAB's strategy and the aim of reaching 50% niche products in the deliveries by 2015.