Reflecting the company's passion for innovation, coupled with a belief in leveraging technology to obtain maximum benefit, Dubai Aluminium Company Limited has been awarded an Oracle Business Intelligence/Enterprise Performance Management Innovation Award by Oracle.

The award was presented to Mr Ahmad M Almulla Dubal's VP of Information Technology during Oracle Open World 2009, held in San Francisco from October 12th to 16thy 2009. The event brought together thousands of strategists and developers from all over the world responsible for the products and services that can help a company achieve better results.

Mr Almulla said that "We are honoured to receive this award. As a company that is striving for excellence in what we do, such achievements give us the assurance that we have made the right choices and moved in the right direction."

He said that "At Dubal, we have harnessed the potential of Oracle's integrated and end to end product suites to help us simplify our computing environment, while still availing greater choice and flexibility. In particular, the Oracle middleware we have implemented has not only given us a greater visibility and transparency to our operations, giving better management control but has also helped contain costs and reduce risks. The combination has given us greater competitive advantage through improved financial and proactive decision-making abilities.

The Oracle Innovation Awards recognise organisations for innovative deployment of Oracle Fusion Middleware whether Oracle Application Grid; Oracle Business Intelligence or Oracle Enterprise Performance Management System. In particular, the Oracle BI/EPM Innovation Awards honour customers and partners that use Oracle EPM and/or Oracle BI creatively to optimise enterprise wide performance.