The second edition of Canvironment week 2011, the environment initiatives for metal packaging sector now officially kicked off on a global platform with the ringing of the Sustainability Bell at Metpack Germany. Canvironment Week 2011 aims to promote Sustainability and environment friendliness of cans across markets. Almost 8 countries across the globe have pledged to be part of the forum through Canvironment Week 2011.

At MetPack who participated in the ringing of the Sustainability Bell includes Mr Harish Chander Commerce Counsel Embassy of India Frankfurt, Dr Gerhard Eschenbaum deputy ED and Director of International Business at Dusseldorf Chamber of Industry and Commerce, Mr Sanjay Bhatia MD of Hindustan Tin Works Limited, Mr Ashok Joshi president and GM of Packaging and Coatings Akzo Nobel, Mr Heinz Beni Nestec Limited Nestle Vevey, Mr Tarun Daga MD of Tinplate Company of India Limited, Mr Frank Thorwirth Chairman & CEO Messe Essen GmbH, Mr SW Kim Managing Director Hanil Can Company Korea, Meral Gezgin GM of Hilal Amlalaj Turkey, Mr Avishai Shoresh GM of Lageen Food Packaging Limited, Mr Jacob Guyer CEO of Soudronic Switzerland, Mr John Nutting director of The CanMaker Magazine UK etc.

The Canvironment Week 2011 launch received a tremendous felicitation from the industry leaders and can makers at the official kick off ceremony in Germany. Mr Atit Bhatia who is the President of the Canvironment Week gave a presentation on Canvironment project and also highlighted the achievements of Canvironment Week 2010.

Mr Frank Thorwrith chairman & CEO of Messe Essen and Mr Wolfgang Niemsch Company chairman METPACK Committee prior to ringing the sustainability bell surprised the audience with a special presentation of an Award for the first time in the history of Metpack that recognizes the significant efforts of Hindustan Tin Works Ltd to initiate and promote Canvironment Week as a global sustainability platform for the benefit of the environment and the metal packaging industry.

Mr Atit Bhatia Canvironment Week President and Sr VP of Hindustan Tin Works Limited said that “We are extremely excited and honored by the grand turnaround at the kickoff of Canvironment Week 2011 it was a House Full. During the whole Canvironment Week can makers across countries come to promote “Sustainability” and conduct similar activities which are lined under the global umbrella such as can collection drives, social upliftment, art, fashion, entertainment etc. The special award and recognition by Messe Essen and Metpack is very motivating for us and we thank the jury for the same.”