Novelis, the world's leading producer of rolled aluminum and the global leader in beverage can recycling, is teaming up with the Atlanta Falcons, Falcons fullback Pro Bowl Ovie Mughelli and the Commissioner of Tailgating to promote aluminum beverage can recycling.

Falcon's fans are invited to a Novelis tailgate party prior to the December 15th 2011 game between the Falcons and the Jacksonville Jaguars at the Georgia Dome. The Novelis party will take place at Falcons Landing outside the Dome from 5:00 to 8:00 PM. Helping to host the event will be Mr Joe Cahn the self proclaimed Commissioner of Tailgating who is crossing the country in his RV as part of the Aluminum Association's Can Crusade to bring the message of aluminum recycling to fans at 17 NFL stadiums.

The Novelis tailgate party will also be attended by popular Falcons fullback Ovie Mughelli, the Falcons cheerleaders, team mascot Freddy the Falcon, and Novelis' own aluminum-themed mascot, Can Man. The Commissioner will also be handing out Can Crusade t-shirts, hats and other promotional items. The party is free and open to the public.

Mr Derek Prichett VP of global recycling for Novelis said that "We are excited to join with the Falcons in bringing our recycling message to hometown football fans right here in Atlanta. Recycling is big business for Novelis and an important part of our sustainability platform. We recycle about 40 billion aluminum cans every year that's enough to stretch from the earth to the moon and back more than six times."

Mr Joe Cahn said that "The Can Crusade is the single most important tour that I have ever been on. As the Commissioner of Tailgating, I have a responsibility to the fans to make sure that they are hosting both a fun and safe tailgate on game day. The Can Crusade is helping me accomplish this goal. Simply put, aluminum cans are the smarter choice as they are portable, stackable, infinitely recyclable and safer."