In support of the region's strategic ambitions to grow product sales in Europe, the UAE's primary aluminium industry will be well represented at the 9th World Trade Fair & Conference which takes place at Messe Düsseldorf, Germany from October 9th to 11th 2012.
This will be achieved through the joint participation of Dubai Aluminium and Emirates Aluminium at ALUMINIUM 2012 an event which the organizers say unites producers, processors, technology suppliers and consumers along the entire aluminium value chain. This makes ALUMINIUM 2012 a world leading business to business platform for the aluminium industry and its main applications and thus an excellent forum for increasing the volumes of DUBAL and EMAL's products sold in Europe and farther afield.
With this in mind, the combined DUBAL and EMAL exhibition stand at ALUMINIUM 2012 will promote the two companies' key attributes, specifically the extensive range of made to order world class, premium quality primary aluminium products of the highest purity being produced in the UAE and shipped across the globe; the smelters' adherence to the highest standards in environmental protection and their foundation on sustainability principles.
Already well known in the region, DUBAL and EMAL's foundry products are used extensively by the European Union's automotive industry comprising all the major carmakers to manufacture wheels, engine components plus the shiny rims and trims on high end automobiles. The two companies' products are also widely used to manufacture aeroplane sheet and plates for the European Union's aerospace industry.
An entirely state-owned enterprise, DUBAL owns and operates a one million metric tonne per annum primary aluminium smelter at Jebel Ali, Dubai one of the largest single site operations of its kind in the world. The company is renowned internationally for its premium purity, high quality products and services as well as its commitment to sustainable development through conscious efforts to maximize the health and safety people, reduce the impact of its operations on the environment and invest in the social and economic development of the community.
Dedicated programs support the Emiratization goals of the UAE, including targeted recruitment, skills development, management training and strategic career planning. Approximately 92% of DUBAL's annual production is exported globally the company's key markets being Asia, Europe, the Middle East North Africa region and the Americas.
Aiming for continuous improvement through innovation, DUBAL has invested substantially in developing advanced reduction cell technologies that not only improve productivity but also reduce the operations' impact on the environment through improved energy efficiency and minimized emission levels. This has culminated in proprietary DUBAL DX and DX+ Technologies both of which operate at high amperage levels and rank among the best reduction technologies available.
Mr Mohammed Al Mutawa DUBAL's GM Marketing & Sales: Europe & The Americas and EMAL's General Manager Marketing & Sales said that "In 2012, we expect that over 27^ of the 1,795,000 metric tonnes joint cast production of DUBAL and EMAL will be shipped to Europe. As in prior years, the major proportion of this volume will comprise billet and foundry re melt products."
Mr Al Mutawa said that DUBAL has been an active player in the European market since 1996, shipping substantial product volumes each year to Germany, the Netherlands, Italy, Czech Republic, Poland, France and Greece. The company has enjoyed good market share growth over the years, and this trend is set to continue. Given that the European Union as a whole needs to import approximately 60% of its primary aluminium requirements, we foresee excellent opportunities to grow the market share of DUBAL and EMAL in the region. This, together with the stringent standards to which we adhere so as to minimize our operations impact on the environment and ensure longer-term sustainability, creates confidence that demand for our products will continue to increase."
Source - Ameinfo.com
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