IDEA JWT and TactiX Strategic Consulting have recently signed an agreement with Al Rajhi Cement Jordan to become their official outsourced advertising and public relations agencies respectively.

The joint agreement entails the implementation of the developed strategic communication plan guided by Al Rajhi's vision. The emphasis will focus on establishing local presence among the Jordanian market through an integrated and comprehensive communication framework.

In parallel with the signing of the agreement, Mr Feras Qarrain GM of ARC Holding stated that "Signing with IDEA JWT and TactiX, 2 of the most reputable and specialized companies in Jordan will be an instrumental and strategic tool contributing to a successful launch of Al Rajhi Cement in Jordan. We are confident that we took the right decision and are looking forward to working with them.

Mr Qarrain added that "Over the years, Al Rajhi has gained reputable recognition and received exceptional satisfaction across the Middle East and North Africa. Our presence in Jordan will compliment the already existing expansion in the construction field Al Rajhi will be operating out of Al Mafraq, focusing the company’s investment on the production of cement to meet the needs of the Jordanian market. Production of cement has already been initiated early this month; high quality Ordinary Portland Cement N bulk is currently available and being delivered to traders in the market. Through this partnership, we will solidify Al Rajhi's presence in Jordan with a commitment to offer high quality and competitive products along with unique services positioning our clients and the environment on top of our priorities."

Mr Suleiman Matouk MD at IDEA JWT and Mr Nasif Khoury Managing Partner at TactiX strategic Consulting both said that "We will accomplish Al Rajhi's objectives through the right communication tools branding the company amongst its target audience.

Mr Matouk added that “we are proud to materialize our partnership with Al Rajhi Cement in Jordan, this reflects the alignment with IDEA JWT’s overall strategy to offer the best in the market, and we foresee a fruitful and long term partnership complementing our existing relationships with our clients.”

(Sourced from Menareport.com)