August 22, 2008

TATA Steelium re launched in Sri Lanka

TATA Steel, which has been selling its cold rolled steel products to the Sri Lankan market for more than 15 years, has now shifted from transactional sales to relationship based sales.

Mr Anand Sen VP flat products of TATA Steel during the re launch held on Saturday said that TATA Steel is planning to capture 50% market share in this segment within the next five to ten years. He said “For this purpose TATA Steel has established a professional distribution network for its cold rolled products with state of the art service centre capabilities to meet the myriad requirement.”

TATA steel will offer consistent supplies, differentiated products for various applications, source credibility through product branding and facilitate continuous knowledge dissemination and sharing of good practices to help the Sri Lanka cold rolled users to compete in the global market.

Sonic Steel Industries Pvt Ltd is the local partner of TATA Steel for cold rolled products in Sri Lanka and TATA Steel opened an office in Sri Lanka in 2006.

TATA Steelium, which was launched in 2003 in India, serves a wide spectrum of customers including the auto ancillaries sector, the panel industry for electrical & telecom applications, furniture industry and drums & barrel industry.