December 03, 2008

Mr Ratan Tata to launch pickup trucks in Thai auto show

Thai media reported that Mr Ratan Tata chairman of TATA Group will fly to Bangkok on March 27th 2008 to launch the Indian pickup trucks at the Bangkok International Motor Show running from March 28th 2008 to April 6th 2008 at Bangkok International Trade and Exhibition Centre.

The launch of TATA Xenon pickup trucks, which are being made at a factory that opened earlier in 2008 in Samut Prakan province, will be Mr Tata's second launch event in 2008, after TATA Nano, the world's cheapest car, at the Delhi Auto Show.

Mr Tata has no plans to meet any local economic or political figures while in Bangkok. However, his presence at the vehicle launch in Bangkok could underscore TATA Motors Company's long term commitment to Thailand's automotive industry.

Mr Ajit Venkataraman CEO of TATA Motor Thai unit said that it is ready to enter the Thai market after conducting years of market research to study the requirements of Thai customers. He added that one of the more important factors for customers was a good balance between fuel economy and engine performance. In this regard, TATA Motors has used the latest common rail technology.

At the motor show in Bangkok, Tata Motors Thailand Co will unveil the Dicor engine with common rail diesel technology featuring variable turbine technology and an inter cooler system in the Xenon pickup truck. The Dicor engine comes with high power and torque, high durability, low fuel consumption and maintenance costs. The Dicor engine is an innovation developed under the concept of increasing the power and torque with lower fuel consumption and lower emissions. The latest common rail technology features a fuel system with 1,600 bar pressure along with actuator valves for constant pressure.