September 07, 2008

Google ranked as best brand in the world again

Google ranked as the world's most powerful brand for the second straight year, as the company capitalized on its name to sell advertising globally, according to a study by Millward Brown, which surveyed more than 1 million consumers about 50,000 brands.

The rankings reflect a company's revenue, the markets in which it competes, consumer attitudes and the brand's expected contribution to future sales and based on those factors, Google has a brand value of USD 86.1 billion.

General Electric took second place for the third year in a row. Microsoft, Coca Cola and China Mobile rounded out the top five.

Technology companies, including Google, Microsoft and Apple, accounted for 28 of the top 100 brands in Millward Brown's survey. They represented a combined brand value of USD 187.5 billion.