Audi is strengthening its development capabilities in China with a significant broadening of its R&D scope in the region and an expansion of its local Audi China R&D team. The move to the new Audi China Building, opening nearly 10 years after its predecessor, is also a significant milestone in Audi’s more than three-decade long history in China. The new Audi China Building supports the Four Rings’ efforts to establish additional research and production capacities in the country. The state-of-the-art R&D facility will serve as a key innovation hub for the next generation of Audi technologies. The new Audi China Building, located in the heart of Beijing’s North Central Business District, spans over 6,000 sqm across five floors and accommodates all departments of the Audi China R&D division. In a dedicated area, Audi Design China uses advanced digital tools such as VR headsets and digital drawing tablets to create the car designs of the future. The building also includes two workshops and a robust design lab, as well as an electronics lab and an engaging public showroom. With the enlarged R&D team, Audi China is going full throttle to expand its local R&D capabilities in the market: in close alignment with AUDI AG, Audi China is systematically investing in smart cockpit technologies, innovative display concepts, intelligent voice control systems, and connectivity solutions. The development team is also working on brand-shaping user interfaces and experience designs as well as China-specific vehicle designs. In addition, the R&D team and its counterpart in Germany work together to define and develop product features for new electronic architectures, including advanced driver assistance systems and automated driver systems. The new Audi China Building is the foremost development hub for Audi in China and home to seven different R&D departments with end-to-end vehicle development capabilities.
Audi is strengthening its development capabilities in China with a significant broadening of its R&D scope in the region and an expansion of its local Audi China R&D team. The move to the new Audi China Building, opening nearly 10 years after its predecessor, is also a significant milestone in Audi’s more than three-decade long history in China. The new Audi China Building supports the Four Rings’ efforts to establish additional research and production capacities in the country. The state-of-the-art R&D facility will serve as a key innovation hub for the next generation of Audi technologies. The new Audi China Building, located in the heart of Beijing’s North Central Business District, spans over 6,000 sqm across five floors and accommodates all departments of the Audi China R&D division. In a dedicated area, Audi Design China uses advanced digital tools such as VR headsets and digital drawing tablets to create the car designs of the future. The building also includes two workshops and a robust design lab, as well as an electronics lab and an engaging public showroom. With the enlarged R&D team, Audi China is going full throttle to expand its local R&D capabilities in the market: in close alignment with AUDI AG, Audi China is systematically investing in smart cockpit technologies, innovative display concepts, intelligent voice control systems, and connectivity solutions. The development team is also working on brand-shaping user interfaces and experience designs as well as China-specific vehicle designs. In addition, the R&D team and its counterpart in Germany work together to define and develop product features for new electronic architectures, including advanced driver assistance systems and automated driver systems. The new Audi China Building is the foremost development hub for Audi in China and home to seven different R&D departments with end-to-end vehicle development capabilities.
