At CES 2021, Cadillac will showcase how it continues to push the boundaries of the in-vehicle user experience. Early in the new vehicle development process, the Cadillac team invited innovative companies from outside the automotive industry, including Territory Studio and Rightpoint, a Genpact company, to help reimagine the user interface. Focused on artfully integrating aesthetics, purpose and technology, these teams helped bring to life Cadillac’s all-new vehicle displays.
Territory Studio brings a deep understanding of narrative design for film, games and brands. Their expertise in near future technology and creative design provided Cadillac with a fresh vision for the future.
Rightpoint was brought in to question the expected. With roots in strategy, design and technology, they worked with the team to bring Cadillac’s vision for the future to life in completely new ways.
The recently unveiled Cadillac LYRIQ show car embodies this new direction for the brand. LYRIQ, the luxury brand’s first all-electric SUV, features a massive 33-inch diagonal advanced LED display and offers a customizable user interface designed to deliver a flexible, high-end user experience with display themes to fit the driver’s mood and personality. The large screen wraps toward the driver and information is intuitively displayed where it’s needed most. Visit GMExhibitZero.com starting Jan. 12 to learn more about Cadillac’s next generation displays.