Geely Unveils Zeekr 001
As part of its brand offering, Zeekr will take aim at the premium EV segment in China and selected global markets. Zeekr is a new electric mobility technology and solutions company created by Geely Holding Group to satisfy the global demand for premium electric vehicles. In this rapidly growing segment, consumers are increasingly considering new market entry brands that utilize technology to introduce greater levels of convenience, comfort and luxury to provide a better vehicle ownership experience.
The Zeekr brand will put its end users at the forefront of the brand building and product development process, and will also become an energy provider through the creation of a China-wide Zeekr charging network that will offer high speed charging facilities of up to 360Kwh, among the fastest offered today.
The first model from Zeekr is the 001, the world’s first mass produced pure electric shooting brake. Designed in Sweden at Geely Design Gothenburg, the 001 was designed with the mandate of “No More Boring EV’s” – all new cars from the Zeekr brand must be created to excite users rather than simply be commuter tools. The 001 is the first electric vehicle that combines high end intelligence and connectivity from Chinese market vehicles, with raw performance and drivability from Western electric vehicle brands, into a single combined package that can perform and excite.
The 001 measures in at (LxWxH) 4970mm, 1999mm, 1560mm with a wheelbase of 3005mm which gives a total luggage space of 2144 litres, one of the biggest in its class.
Based on Geely Holding’s global electric architecture, SEA, the 001 will offer an uncompromised experience for future EV users; on the hardware front, the 001 will offer air suspension that automatically adjusts ground clearance from 117mm to 205mm based on user requirements, frameless automatic doors that detect passengers approaching and close the door upon entry. On the software and technology front, the 001 will automatically detect approaching users via facial recognition and automatically adjust the 001 to their personal preferences. The 001 will also benefit from full lifetime, Over the Air updates with updates coming at least once per quarter to keep the car ownership highly competitive.