Maruti Suzuki has announced investment of around INR 2 crore in Sociograph Solutions. The investment is part of Maruti Suzuki’s MAIL initiative to support startups with promising mobility solutions. Maruti Suzuki plans to use the Visual Artificial Intelligence platform of SSPL called Dave.AI, with an aim to enhance digital sales experience of its customers.Through AI technology mimicking a human sales brain, the Dave.AI virtual avatars offer industry first 3D visualization which helps enhance customer experience. Analyzing the customer journey, the software enables real-time personalized product & brand discovery experience on the web and drives efficiency in business. Dave.AI was the winner of Cohort 2 of Maruti Suzuki’s Mobility & Automobile Innovation Lab program. Maruti Suzuki is committed to supporting startups in automobile and mobility space.