Carlsberg’s Polish beer brand Okocim Jasne has chosen to partner with one of the largest manufacturers of metal packaging in the world CANPACK to bring to life its brilliant new idea for packaging design: comic cartoons on beer cans. This daring concept aims to appeal to young adult consumers who embrace novelty. Andrzej Rysuje, which means Andrew draws, is the pseudonym of Mr Andrzej Milewski, best known for his cartoons in the Polish daily Gazeta Wyborcza. His faux naïf style is heavily satirical and often subversive, referring to topical issues in ironic and challenging ways. His popularity in the local market made the cartoonist the ideal choice for creating a unique set of collectors’ edition beer cans.He created four designs for Okocim Jasne, each can telling a funny story with a wry observation on the theme of drinking beer and Polish culture. Consumers can buy individual cans and choose their favourite cartoon or buy a 4-pack with the themes randomly mixed and only revealed when the wrapper is removed. The added attraction of collecting a set of cans that make them laugh engages consumers even more closely with the brand.CANPACK, thanks to its range of printing capabilities and through the company’s long-standing partnership with Okocim and Carlsberg, was the natural choice for creating these unique cans. They were produced using CANPACK’s innovative QUADROMIX technology, which allows four different designs to be printed in a single production run.
Carlsberg’s Polish beer brand Okocim Jasne has chosen to partner with one of the largest manufacturers of metal packaging in the world CANPACK to bring to life its brilliant new idea for packaging design: comic cartoons on beer cans. This daring concept aims to appeal to young adult consumers who embrace novelty. Andrzej Rysuje, which means Andrew draws, is the pseudonym of Mr Andrzej Milewski, best known for his cartoons in the Polish daily Gazeta Wyborcza. His faux naïf style is heavily satirical and often subversive, referring to topical issues in ironic and challenging ways. His popularity in the local market made the cartoonist the ideal choice for creating a unique set of collectors’ edition beer cans.He created four designs for Okocim Jasne, each can telling a funny story with a wry observation on the theme of drinking beer and Polish culture. Consumers can buy individual cans and choose their favourite cartoon or buy a 4-pack with the themes randomly mixed and only revealed when the wrapper is removed. The added attraction of collecting a set of cans that make them laugh engages consumers even more closely with the brand.CANPACK, thanks to its range of printing capabilities and through the company’s long-standing partnership with Okocim and Carlsberg, was the natural choice for creating these unique cans. They were produced using CANPACK’s innovative QUADROMIX technology, which allows four different designs to be printed in a single production run.
