Swiss Juice Technology Opens Juice Iberia in Spain
Juice Technology AG, producer of electric charging stations and software and the market leader in portable charging stations for
Juice Technology AG, producer of electric charging stations and software and the market leader in portable charging stations for electric vehicles, is beefing up its business ventures in Europe by founding the subsidiary Juice Iberia SL headquartered in Málaga, Spain. The Technology Park of Andalusia in Málaga is home to over 600 tech companies, including such international firms as Dekra, Google, Oracle, IBM and Siemens. This environment proved decisive in selecting this location for the headquarters of the new subsidiary, Juice Iberia.
Building on a strong presence in Central Europe, Swiss producer of electric charging infrastructure Juice is now extending its geographical range to the Iberian Peninsula, underscoring the importance of the Spanish and Portuguese markets. The Spanish government is promoting electromobility as part of an economic stimulus plan, targeting a quarter of a million all-electric vehicles on the road by 2023, and five million by 2030, so the time is ripe for Juice to enter the market in this region.
Currently there are only 8,400 public charging points in all of Spain, with most of them located in large urban regions. Power providers, retail chains and joint ventures by petrochemical firms and automotive manufacturers are all pitching in to meet the envisaged expansion to 100,000 charging points by 2023.
Balzer is currently putting his team in Spain together. A proven sales management and marketing leader with experience gained from the recruiting platform Indeed and IT giants Dell and Microsoft, Balzer discovered his love for electromobility with the Spanish manufacturer Wallbox Chargers, where he was most recently active as country manager. Balzer’s profound knowledge of the country, its culture, language and business customs qualify him well to lead this expansion throughout the Iberian Peninsula.