By introducing Electric Adventure Vehicles to the world, Rivian has opened up a whole new way for people to enjoy the outdoors responsibly. As more of these vehicles hit the road and trails, it’s important to safeguard the planet through philanthropy, advocacy and partnerships that work to preserve the natural world for everyone. With that in mind, Rivian and Tread Lightly! are partnering to put trail stewardship at the center of the Rivian off-roading experience, working in collaboration to demonstrate how to off-road responsibly in an electric vehicle.Along with joining Tread Lightly! to support and amplify the organization’s principles about responsible recreation and minimizing impact, Rivian is building a team of Master Tread Trainers who are leading Rivian’s efforts to educate its customers, community and employees about off-roading T.R.E.A.D. Principles while training others along the way.The T.R.E.A.D. principles are:Travel responsibly on designated roads, trails or areas.Respect the rights of others, including private property owners, all recreational trail users, campers and others so they can enjoy their recreational activities undisturbed.Educate yourself prior to your trip by obtaining travel maps and regulations from public agencies, planning for your trip, taking recreation skills classes and knowing how to operate your equipment safely.Avoid sensitive areas such as meadows, lake shores, wetlands and streams. Stay on designated routes.Do your part by modeling appropriate behavior, leaving the area better than you found it, properly disposing of waste, minimizing the use of fire, avoiding the spread of invasive species, and restoring degraded areas.
By introducing Electric Adventure Vehicles to the world, Rivian has opened up a whole new way for people to enjoy the outdoors responsibly. As more of these vehicles hit the road and trails, it’s important to safeguard the planet through philanthropy, advocacy and partnerships that work to preserve the natural world for everyone. With that in mind, Rivian and Tread Lightly! are partnering to put trail stewardship at the center of the Rivian off-roading experience, working in collaboration to demonstrate how to off-road responsibly in an electric vehicle.Along with joining Tread Lightly! to support and amplify the organization’s principles about responsible recreation and minimizing impact, Rivian is building a team of Master Tread Trainers who are leading Rivian’s efforts to educate its customers, community and employees about off-roading T.R.E.A.D. Principles while training others along the way.The T.R.E.A.D. principles are:Travel responsibly on designated roads, trails or areas.Respect the rights of others, including private property owners, all recreational trail users, campers and others so they can enjoy their recreational activities undisturbed.Educate yourself prior to your trip by obtaining travel maps and regulations from public agencies, planning for your trip, taking recreation skills classes and knowing how to operate your equipment safely.Avoid sensitive areas such as meadows, lake shores, wetlands and streams. Stay on designated routes.Do your part by modeling appropriate behavior, leaving the area better than you found it, properly disposing of waste, minimizing the use of fire, avoiding the spread of invasive species, and restoring degraded areas.
