World famous for the International Film Festival it hosts every month of May; the 2,6 km-long boulevard runs from the Palais des Festivals, all along the Bay of Cannes towards the Cap de la Croisette. The current design dates back to the 1960s, but the Croisette originates from the late 1800s when Lord Brougham first uncovered the beauty of the Bay of Cannes and settled there afterward. Inspired by Art Deco, referencing the palaces of Cannes, Snøhetta aims to respectfully build on the great success of the Croisette, revamping the boulevard, making it greener, more open and accessible as well as providing new amenities and comfort.Following the Croisette’s perfect circular shape, the proposal introduces a regular repetition of stairs leading to the beaches, looking out to the Mediterranean Sea, creating an enticing and emotional rhythm.A new paving will be introduced, acting as a new urban red carpet, reflecting the old Suquet neighborhood and the vivid red color from the nearby Massif de l’Estérel. It creates a generous and shimmering waterfront that brings back the prestige of the legendary destination. Snøhetta also introduces a series of “Spotlights” to highlight the main points of interest – the Palaces, the beach accesses, the Palais des Festivals. They create small plazas associating exquisite golden details to the subtle nuances of red granite, enhancing the preciousness of the Croisette, worthy of its worldwide reputation. A particular attention will be paid to sourcing local materials.Snøhetta’s product design team has designed a collection of custom urban furniture including benches, lighting and shading specifically for the Croisette. To improve the comfort and safety of the users, soft benches emerge from the ground and echo the distant shapes of the Estérel. Shades and lighting influenced by the Art Déco history of Cannes are located all along the waterfront to increase the shaded areas and the well-being of the visitors. Project name: Un nouvel écrin pour la CroisetteClient: City of CannesPartner architect: L’Atelier d’urbanité Roland CastroEngineering firm: WSPTypology: public spaceDisciplines: Landscape, product designSize: 2,6 kmTimeline: Phase 01: 2025 / Phase 02: 2027 / Phase 03 & 04: 2028
World famous for the International Film Festival it hosts every month of May; the 2,6 km-long boulevard runs from the Palais des Festivals, all along the Bay of Cannes towards the Cap de la Croisette. The current design dates back to the 1960s, but the Croisette originates from the late 1800s when Lord Brougham first uncovered the beauty of the Bay of Cannes and settled there afterward. Inspired by Art Deco, referencing the palaces of Cannes, Snøhetta aims to respectfully build on the great success of the Croisette, revamping the boulevard, making it greener, more open and accessible as well as providing new amenities and comfort.Following the Croisette’s perfect circular shape, the proposal introduces a regular repetition of stairs leading to the beaches, looking out to the Mediterranean Sea, creating an enticing and emotional rhythm.A new paving will be introduced, acting as a new urban red carpet, reflecting the old Suquet neighborhood and the vivid red color from the nearby Massif de l’Estérel. It creates a generous and shimmering waterfront that brings back the prestige of the legendary destination. Snøhetta also introduces a series of “Spotlights” to highlight the main points of interest – the Palaces, the beach accesses, the Palais des Festivals. They create small plazas associating exquisite golden details to the subtle nuances of red granite, enhancing the preciousness of the Croisette, worthy of its worldwide reputation. A particular attention will be paid to sourcing local materials.Snøhetta’s product design team has designed a collection of custom urban furniture including benches, lighting and shading specifically for the Croisette. To improve the comfort and safety of the users, soft benches emerge from the ground and echo the distant shapes of the Estérel. Shades and lighting influenced by the Art Déco history of Cannes are located all along the waterfront to increase the shaded areas and the well-being of the visitors. Project name: Un nouvel écrin pour la CroisetteClient: City of CannesPartner architect: L’Atelier d’urbanité Roland CastroEngineering firm: WSPTypology: public spaceDisciplines: Landscape, product designSize: 2,6 kmTimeline: Phase 01: 2025 / Phase 02: 2027 / Phase 03 & 04: 2028
