Adani Brands Australian Mining Business as Bravus

Adani Brands Australian Mining Business as Bravus

Adani has marked its 10-year anniversary of operations in Australia by launching a new brand for its Australian mining business, Bravus Mining &

Resources, after medieval Latin word for courageous. Bravus Mining & Resources CEO Mr David Boshoff said “Our 10 years in Australia has been a journey that has tested the resilience, skills and determination of our people and has confirmed the depth of our commitment to regional Queensland. We have made a significant investment in Queensland and we will be here for the long haul employing local people and doing business in Australia. Now that construction of the Carmichael Project was well underway, it was the ideal time to give Adani's mining business its own Australian brand. Bravus is an Australian company. We operate under Australian law and will pay taxes and royalties here. Bravus name will become increasingly well-known as the brand rolls out over the next year in the lead up to the Carmichael mine becoming operational, and that the business was on track to produce first coal in 2021.”

Many media reports suggest that Adani has made monumental error by changing its name to Bravus. Many academics have pointed out the word closely relates to darker meanings. According to an article from the Oxford University Press, bravus could be derived from either the classical Latin word pravus meaning crooked, bad or depraved or the classical Latin word barbarus meaning barbaric, foreign or uncouth.

Located more than 300 kilometres from Queensland's east coast and 160 kilometres northwest of Clermont, construction of the 10 million tonnes per annum open cut mine is underway. Currently under construction in regional Queensland, Bravus is building the 200 kilometres Carmichael Rail project to connect the Carmichael Mine to the North Queensland Export Terminal via existing infrastructure.

Strategic Research Institute, SteelGuru

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