AMO Designed Off-White Flagship Store Opens in Paris
Off-White’s new flagship store in Paris has opened, introducing a design in which the high-end and the casual meet. Two blocks away from Place Vendôme, Off-White Paris extends over three floors in a 19th century corner building, gradually revealing to the visitor a repertoire of contrasting ambiences. The design, led by Ellen van Loon, together with Samir Bantal and Giulio Margheri, explores new ways in which architecture facilitates the interaction between fashion collections and the public. By reinterpreting iconic architectural elements such as the Parisian courtyard and flea market, the city becomes present inside the store.
The store continues the collaboration between AMO and Virgil Abloh, which started in 2018 with the design of the fashion designer’s first solo exhibition Figures of Speech. Off-White Paris is the second store AMO designed for the brand after the Miami flagship.