After winning the interview competition for World of Volvo in late 2018, Henning Larsen has shared the design for the 22,000 square meters experience center as site work has begun in Gothenburg in Sweden. World of Volvo will unite the brands of Volvo Group and Volvo Cars to share the history, tradition, and future of the famed Swedish brand in a single structure. It will be an embodiment of the Volvo brand values and aspirations.World of Volvo is designed around the Swedish concept of Allemansrätten, denoting the fundamental right that all citizens share to nature: the right to roam freely on any land (public or private), showing consideration for nature and for others. The circular form of World of Volvo, encompassing both care of nature and consideration for people, encourages visitors to make their own experience both inside and outside, regardless of whether they hold tickets to the exhibitions inside.
After winning the interview competition for World of Volvo in late 2018, Henning Larsen has shared the design for the 22,000 square meters experience center as site work has begun in Gothenburg in Sweden. World of Volvo will unite the brands of Volvo Group and Volvo Cars to share the history, tradition, and future of the famed Swedish brand in a single structure. It will be an embodiment of the Volvo brand values and aspirations.World of Volvo is designed around the Swedish concept of Allemansrätten, denoting the fundamental right that all citizens share to nature: the right to roam freely on any land (public or private), showing consideration for nature and for others. The circular form of World of Volvo, encompassing both care of nature and consideration for people, encourages visitors to make their own experience both inside and outside, regardless of whether they hold tickets to the exhibitions inside.
