MEET Digital Culture Center in Milan

Carlo Ratti Associati and Italo Rota have designed MEET in Milan’s center for digital culture and creative technology, which opens to the public on October
MEET Digital Culture Center in Milan
MEET Digital Culture CenterCarlo Ratti

31st, 2020. The project occupies a historic palazzo, known for decades as one of the great symbols of cultural life in the city, which has been fully renovated in the last two years with the support of Fondazione Cariplo. At its core, there is a wide vertical public space, including a 15-meter-high habitable stairwell, which can seamlessly turn from theatre to workspace to meeting area, and serves as the focal point for all the center’s daily activities and events. The building also features lighting design by Artemide.

With the MEET project, CRA aims to investigate the meaning of physical space in an increasingly digitized world. It argues that architecture should foster unexpected encounters between people, precisely those that are missing in the digital realm. The design of MEET strives to achieve this aim through the hybridization of functions – that is, the possibility for any space to simultaneously host different activities. Such a design approach is best expressed by the central vertical plaza, but it extends throughout the center, to multiple rooms for exhibitions, talks, and performances.

The vertical plaza at the core of the building embodies the project’s vision. All around a brightly-colored stairwell that moves in a zigzagging fashion, people can stop onto a series of asymmetric landings, enriched by a system of multimedia projections. These spaces can be used for talks, installations, art performances. Most importantly, they encourage chance encounters as people navigate through the building.

The MEET venue embeds digital technologies into physical space with an array of advanced projection systems and screens scattered across the building. This allows people to access MEET’s digital archive in unexpected ways. Drawing on the idea of “ubiquitous computing” put forward by scientist Mark Weiser, who argued that digital technology would become so pervasive that it will “recede into the background of our lives”, the project transforms architecture itself into a medium to share knowledge and culture.

MEET is hosted in a palatial building in the central Milanese neighborhood of Porta Venezia. The palace was built in the early 20th century and expanded by renowned Italian architect Gae Aulenti in the late 1990s. The MEET venue as renovated by CRA and Italo Rota extends over 1,500 square meters (16,000 square feet) across three levels. Among other functions, it accommodates a reconfigurable auditorium and movie theater operated in collaboration with the longstanding Cineteca Italiana, a café, and an immersive hall for digital installations.

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