Automaton Accord: BMW's Robo Venture

HumanoidImage Source: Oreaco


BMW Manufacturing collaborates with robotics startup Figure to introduce humanoid robots in its U.S. facility. The partnership focuses on phased deployment, initially identifying use cases in automotive production. Beyond humanoid robots, BMW and Figure delve into advanced tech areas like AI, robot control, and manufacturing virtualization. While Tesla recently introduced Optimus Gen 2, BMW's approach starts modestly, scaling based on performance achievements. Automakers like Honda and Hyundai are also exploring humanoid robots for assembly line tasks, reflecting a growing interest in AI-driven versatile robotics.


In a strategic alliance, BMW Manufacturing joins forces with robotics startup Figure to usher in humanoid robots within its U.S. facility. The collaboration adopts a milestone-based strategy, with the initial phase focusing on pinpointing use cases for applying Figure robots in automotive production. Once this phase concludes, staged deployment of Figure robots will commence at BMW's manufacturing facility in Spartanburg, South Carolina.

Beyond the immediate deployment of humanoid robots in the automotive manufacturing landscape, BMW Manufacturing and Figure embark on a joint exploration of advanced technological realms. These encompass artificial intelligence, robot control, manufacturing virtualization, and the seamless integration of robots into existing systems.

As companies increasingly turn to human-like robots for enhanced efficiency, BMW seeks to harness these advanced machines for specific physical tasks, as reported by Reuters. Notably, Tesla has recently unveiled Optimus Gen 2, its latest humanoid robot, with Elon Musk envisioning a future where a billion such robots populate the world by the 2040s.

However, BMW's approach begins with a measured quantity, expanding in alignment with performance achievements, according to Figure CEO Brett Adcock, as reported by Reuters. Elon Musk, CEO of Tesla, remains optimistic about the future role of robots, expressing that it's 'inevitable' for robots to build other robots, whether undertaken by Tesla or not.

The automotive landscape witnesses a broader trend, with companies like Honda and Hyundai also exploring the integration of humanoid robots for repetitive and hazardous tasks on assembly lines. This exploration aims to enhance both efficiency and safety in manufacturing processes.

The surge in investor interest in general-purpose humanoid robots with AI-driven capabilities, enabling versatile movements and task learning, is evident. However, questions about the viability of adaptable robots in real-world scenarios persist, especially considering that existing robots are often task-specific.


In conclusion, BMW's partnership with robotics startup Figure marks a significant step towards introducing humanoid robots into its U.S. facility. The phased deployment strategy, starting with identifying use cases in automotive production, reflects a measured approach. Beyond immediate deployment, BMW and Figure collaboratively venture into cutting-edge technologies, including artificial intelligence and manufacturing virtualization.

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