Bosch BASF Smart Farming, the groundbreaking collaboration between Bosch and BASF Digital Farming, has made a momentous announcement, revealing its new brand name: ONE SMART SPRAY. This exceptional rebranding initiative encompasses both the joint venture itself and its cutting-edge product, previously referred to as the Smart Spraying Solution. The introduction of this distinctive brand name, accompanied by a fresh logo, visual identity, and messaging, will resonate with global markets.
ONE SMART SPRAY emerges as a testament to the joint venture's commitment to enhancing agricultural practices and satisfying the demands of farmers and manufacturers. The profound market value of intelligent herbicide spraying is acknowledged, highlighting the unique offering that ONE SMART SPRAY provides. The new brand identity is the culmination of valuable insights gathered from farmers in North America, South America, and Europe over the past year, as field trials progressed towards full-scale commercialization.
Jorge von Kostrisch, the astute Global Marketing & Communications Manager of ONE SMART SPRAY, elaborates on the significance of the brand name: "ONE SMART SPRAY encapsulates our commitment to delivering a comprehensive, convenient, and dependable solution that not only ensures precision but also embodies intelligent herbicide spraying. Not only does the new brand possess greater strength and memorability, but it will also bolster our commercial endeavors." He further elucidates, "Our compelling tagline, 'Precision Made Smart,' breathes life into our purpose: to elevate weed control to unparalleled heights by integrating precision, digital expertise, and agronomic intelligence into a single solution."
The unveiling of this remarkable brand follows recent announcements of significant partnerships with renowned agricultural equipment manufacturers AGCO and Dammann, facilitating the integration of ONE SMART SPRAY technology into their sprayer lines. These collaborations complement existing contracts with Amazone and Stara, where the innovative technology will be seamlessly incorporated into crop sprayers manufactured by each company.
