AP Moller Maersk to Acquire E Commerce Logistics Firms in EU & US
AP Moller Maersk has announced the acquisition of Visible Supply Chain Management Visible SCM, a business-to-consumer logistics company focused on B2C parcel delivery and B2C fulfillment services in the US and headquartered in Salt Lake City in Utah in US. Furthermore, it announced the intention to acquire B2C Europe Holding BV B2C Europe a business-to-consumer logistics company focused on B2C parcel delivery services in Europe and based in The Netherlands. Both companies are well-established and recognised players in the E-commerce Logistics industry.
Tapping into the potential of E-commerce Logistics
Fast-changing consumer buying patterns and digital platforms are accelerating online consumption, redefining business models across the globe. Many Maersk customers are seeing strong E-commerce sales growth as they roll out digital first strategies and are looking for support of their business-to-consumer supply chain growth. The two acquisitions will address this customer trend and strengthen Maersk’s E-commerce Logistics products suite in line with its strategic business transformation. Within E-commerce Logistics, Maersk is building an asset-light, global business focused on two core capabilities: B2C Fulfilment and B2C Delivery based on a strong and flexible E-commerce technology backbone. The plan is to build these capabilities in the world’s three largest E-commerce regions: Europe, North America, and Asia. The acquisition of Visible SCM and proposed acquisition of B2C Europe are significant steps on this journey.
Visible SCM operates nine fulfillment centers in the US, complementing Maersk’s current warehouse presence in North America. Visible SCM handles 200,000 orders a day and enables 200 million parcels a year through its proprietary technology solutions with 99.8 pct. order accuracy. This nationwide network of multi-client E-commerce fulfillment centers, combined with their distributed order management system, enables Visible SCM customers to tap into a network solution versus reliance on a single location fulfillment option. This option creates superior consumer service levels by shortening the distance orders travel, compressing time in transit and reducing final mile delivery cost.
B2C Europe has significant reach in Europe
B2C Europe’s core offering is in parcel delivery services for both retailers and brands as well as for logistics operators, with a focus on cross-border deliveries. It operates a multi-carrier platform with a significant reach and volumes into all European countries through an extensive carrier network. The B2C Europe transport management offering provides multi-carrier management tools and track & trace capabilities, supplying customers with control, competitive costs and visibility across supply chains. B2C Europe operates from Western Europe, which serves as a good base for future geographic expansion. The acquisition of B2C Europe will enable Maersk to offer Europe-wide last mile rates to customers through one simplified interface and the convenience of full control and visibility on all parcel deliveries. B2C Europe will bring an asset-light delivery product that uses technical integrations to collect parcels at its customers warehouses and inject them into all important European carrier networks.