AP Moller Maersk announces the acquisition of HUUB, a Portuguese cloud-based logistics start-up, specialised in technology solutions for B2C warehousing for the fashion industry. This is Maersk´s third acquisition this year within E-commerce Logistics and it comes through our venture activities with Maersk Growth. As a disruptive force in the e-commerce space, the acquisition of HUUB strengthens Maersk’s technology capabilities, bringing the best attributes of a modern entrepreneurial agile workplace. Once HUUB´s technology is embedded into Maersk’s existing solutions, customers will get fully integrated Maersk E-commerce Logistics products with modern highly user-friendly customer and partner interfaces. Furthermore, Maersk customers will have a single source of truth for stock visibility.Maersk Growth, the corporate venture arm of AP Moller Maersk, first engaged with HUUB in May 2019 as they believe collaboration with start-ups is an important lever for innovation. With this acquisition by Maersk, Maersk Growth as well as the rest of the investors are exiting the company.To strengthen its integrated logistics offering, Maersk set out two and a half years ago on an M&A journey, first acquiring Vandegrift, a custom broker, acquiring Performance Team, a warehousing and distribution specialist and, KGH a Customs Services. On earlier August 2021, Maersk expanded its E-commerce footprint by announcing the acquisition of Visible SCM and its intention to acquire Europe B2C.HUUB is the third acquisition within E-commerce Logistics, underlining that this is a new and important strategic focus area towards delivering integrated logistics to customers.
AP Moller Maersk announces the acquisition of HUUB, a Portuguese cloud-based logistics start-up, specialised in technology solutions for B2C warehousing for the fashion industry. This is Maersk´s third acquisition this year within E-commerce Logistics and it comes through our venture activities with Maersk Growth. As a disruptive force in the e-commerce space, the acquisition of HUUB strengthens Maersk’s technology capabilities, bringing the best attributes of a modern entrepreneurial agile workplace. Once HUUB´s technology is embedded into Maersk’s existing solutions, customers will get fully integrated Maersk E-commerce Logistics products with modern highly user-friendly customer and partner interfaces. Furthermore, Maersk customers will have a single source of truth for stock visibility.Maersk Growth, the corporate venture arm of AP Moller Maersk, first engaged with HUUB in May 2019 as they believe collaboration with start-ups is an important lever for innovation. With this acquisition by Maersk, Maersk Growth as well as the rest of the investors are exiting the company.To strengthen its integrated logistics offering, Maersk set out two and a half years ago on an M&A journey, first acquiring Vandegrift, a custom broker, acquiring Performance Team, a warehousing and distribution specialist and, KGH a Customs Services. On earlier August 2021, Maersk expanded its E-commerce footprint by announcing the acquisition of Visible SCM and its intention to acquire Europe B2C.HUUB is the third acquisition within E-commerce Logistics, underlining that this is a new and important strategic focus area towards delivering integrated logistics to customers.
