Maersk Rainbow Containers Welcomed in Europe
Following Los Angeles and Yokohama, Rotterdam and The Netherlands now welcomed Maersk’s rainbow containers, celebrating diversity and inclusion in the maritime and port logistics sectors. In May 2021, Maastricht Maersk arrived to APM Terminals Maasvlakte II in Rotterdam, carrying on board two iconic Maersk containers, painted skillfully with a rainbow to celebrate diversity and inclusion. The Rainbow containers were displayed at APM Terminals Maasvlakte II until 16 May, giving the employees of the terminal and of other AP Moller Maersk brands a chance to sign the inside of the boxes, as a symbol of their own personal commitment to diversity and inclusion.
Following their stay at the terminal, the containers have embarked on a route across The Netherlands, visiting some of the landmarks of the country, as well as locations of participating customers and partners. One of them were flower growers Jan de Wit en Zonen, who were proud to participate in the initiative.
The 40-foot rainbow container was also transported on a barge between Rotterdam and Amsterdam, visiting the headquarters of Maersk’s retail customer PVH. On 3 June the containers will arrive in Bremerhaven and stay in Germany until 19 June.
Throughout the voyage of the containers, all those lucky enough to spot one of these rainbow boxes are encouraged to take a picture and share on social media platforms using the hashtag #InclusionAllTheWay. The containers will soon continue their journey to other ports in Europe (Bremerhaven, Felixstowe, Gdansk), celebrating diversity and inclusion along the way, with a grand finale in the Danish capital, where Maersk is the sponsor of World Pride, celebrated in Copenhagen in August.