Ball Corporation and Boomerang Water have announced an alliance to bring consumers a sustainable way to stay hydrated. At resorts, cruise ships, campuses and elsewhere, Ball will provide its aluminum bottles for the Boomerang Bottling System, a cutting edge technology that offers the convenience of bottled water in a sustainable package while limiting the environmental impact. Boomerang's Bottling System washes, rinses, filters, fills and caps fresh water in refillable, returnable and recyclable Ball aluminum bottles, therefore eliminating the waste and carbon emissions produced by manufacturing and transporting traditional, disposable bottles.Aluminum provides tremendous opportunities for packaging innovation, and Ball is leading the way in leveraging the material's value to drive sustainability for its customers. Aluminum cans, bottles and cups &#150; which are infinitely recyclable and economically valuable &#150; enable the circular economy because they can be refilled, reused and recycled without losses. Through its alliance with Boomerang Water, Ball will provide aluminum bottles that will model what is possible in a closed loop system by being refilled, reused and ultimately recycled.Rather than disposing of the bottles at their end of life, Ball and Boomerang Water will recycle them, at which point they can be turned into new bottles within 60 days. The alliance between Ball and Boomerang Water comes at a time when sustainability is more important than ever to consumers, who increasingly look to the brands they love to provide them with the opportunity to purchase and use products that are good for the planet. In fact, research finds that 85% of consumers have become more sustainable in their purchasing in recent years.