Ball Corporation & Novelis, which have recently joined the World Economic Forum's newly formed aluminum branch of the First Movers Coalition, are calling on industry peers to prioritize circularity and encouraging them to join the FMC. Ball and Novelis will lead collaboration across the aluminum industry value chain toward the same goal, creating a pathway for aluminum sectors such as beverage packaging, automotive, aerospace, electronics, and building and construction.As members of the FMC, both Ball and Novelis have committed to purchasing 10 percent of all primary aluminum annually as near-zero carbon emissions by 2030. Both companies have also committed to ensuring that at least 50 percent of all the aluminum used annually is sourced from recycled aluminum by 2030, with Novelis already surpassing this number with 57% of its inputs today being recycled content. Ball is also focused on its 2030 circularity vision for the aluminum beverage packaging industry to achieve 85 percent recycled content.Launched as a partnership between The World Economic Forum and US Department of State, through US Special Presidential Envoy for Climate Mr John Kerry and the Office of Global Partnerships, and in collaboration with US Department of Commerce and Department of Energy, the First Movers Coalition is a global initiative harnessing the purchasing power of companies to decarbonize seven hard to abate industrial sectors that currently account for 30 percent of global emissions: Aluminum, Aviation, Chemicals, Concrete, Shipping, Steel, and Trucking; along with innovative Carbon Removal technologies. More than 50 other FMC members have committed to accelerate innovative technologies to decarbonize these sectors.