Ball Corporation has successfully accumulated and recycled almost 300,000 aluminium cans branded under the O’cean Sustainable Energy drink. For each O’cean can be bought by a customer, Ball will collect and recycle an aluminium can. The non-ferrous metal is infinitely recyclable, and beverage cans are created out of the purest form of aluminium, which makes it easier for any recycler to extract a fresh batch of raw material for use in new products. Ball is going to transform its collected amount of cans into a new batch of raw materials for future can-making purposes.The programme is an extended part of the everlasting collaboration of O’cean Beverages with iconic Indian cricketer Virat Kohli. The initiative completely focuses on aluminium recycling.With the rising demand for sustainable packaging solutions, Ball is incorporating various sports personalities and brands who have lauded this swift transformation to environment-friendly products.