The Stockholm-based design brand Hem is launching an aluminium shelving system based on extruded aluminium profiles and the sustainability principles of Hydro EcoDesign. The Italian design studio Formafantasma, led by Andrea Trimarchi and Simone Farresin, designed the unique system for Hem, an independent design brand and platform for progressive thinking. The collaboration between the three companies included principles from Hydro EcoDesign, a concept that combines technical excellence with creative design to improve the functionality of a product, as well as its social and environmental footprint. The flexible shelving system will target retail outlets as well as residential and commercial offices. Its key selling points, in addition to its special design, are:Easy assemblyDurable surfaceRigid constructionAdjustable feet solution / wall fastening solutionRecycled aluminium and Hydro EcoDesignThe shelf is made with Hydro RESTORE, recycled aluminium consisting of pre- and post-consumer aluminium scrap. Pre-consumer scrap is waste from the manufacturing process that is melted, cast and then looped back into the extrusion process. Post-consumer scrap has already lived a complete “life,” for example as a window frame, an automotive wheel, or a bike frame. It therefore has a very low carbon footprint.One of the extrusions serves as the board and another the side, or partition, wall. The so-called T-profile board provides structural strength to the shelf, enabling minimal design without a back wall or similar reinforcement. This also allows the shelves to be cut in different lengths to offer several sections. The three holes on each end of the profile are used for fastening the shelf to the partitions. The T-profile and the connections should also stabilize the whole unit, making cross-braces or back panels unnecessary. The second extrusion, used for the partition wall, has been designed with a function that hides the screws connecting the boards.Hem is an independent design brand creating a new generation of sustainable furniture, accessories and lighting. Together with vanguard designers and renowned European manufacturers, Hem crafts iconic products for homes and workplaces all around the world. The company is headquartered in Stockholm.Formafantasma is a research-based design studio investigating the ecological, historical, political and social forces shaping the discipline of design today. Whether designing for a client or developing a self - initiated project, the studio applies the same rigorous attention to context, processes and details. Formafantasma’s analytical nature translates in meticulous visual outcomes, products and strategies.
The Stockholm-based design brand Hem is launching an aluminium shelving system based on extruded aluminium profiles and the sustainability principles of Hydro EcoDesign. The Italian design studio Formafantasma, led by Andrea Trimarchi and Simone Farresin, designed the unique system for Hem, an independent design brand and platform for progressive thinking. The collaboration between the three companies included principles from Hydro EcoDesign, a concept that combines technical excellence with creative design to improve the functionality of a product, as well as its social and environmental footprint. The flexible shelving system will target retail outlets as well as residential and commercial offices. Its key selling points, in addition to its special design, are:Easy assemblyDurable surfaceRigid constructionAdjustable feet solution / wall fastening solutionRecycled aluminium and Hydro EcoDesignThe shelf is made with Hydro RESTORE, recycled aluminium consisting of pre- and post-consumer aluminium scrap. Pre-consumer scrap is waste from the manufacturing process that is melted, cast and then looped back into the extrusion process. Post-consumer scrap has already lived a complete “life,” for example as a window frame, an automotive wheel, or a bike frame. It therefore has a very low carbon footprint.One of the extrusions serves as the board and another the side, or partition, wall. The so-called T-profile board provides structural strength to the shelf, enabling minimal design without a back wall or similar reinforcement. This also allows the shelves to be cut in different lengths to offer several sections. The three holes on each end of the profile are used for fastening the shelf to the partitions. The T-profile and the connections should also stabilize the whole unit, making cross-braces or back panels unnecessary. The second extrusion, used for the partition wall, has been designed with a function that hides the screws connecting the boards.Hem is an independent design brand creating a new generation of sustainable furniture, accessories and lighting. Together with vanguard designers and renowned European manufacturers, Hem crafts iconic products for homes and workplaces all around the world. The company is headquartered in Stockholm.Formafantasma is a research-based design studio investigating the ecological, historical, political and social forces shaping the discipline of design today. Whether designing for a client or developing a self - initiated project, the studio applies the same rigorous attention to context, processes and details. Formafantasma’s analytical nature translates in meticulous visual outcomes, products and strategies.
