Novelis Inc has joined the First Movers Coalition, a global initiative aimed at decarbonizing eight hard to abate sectors. Through the partnership, Novelis will take a prominent role among a global network of forward-thinking companies committed to jumpstarting demand for clean energy technologies aimed at dramatically reducing carbon emissions from the aluminum manufacturing process. By joining the FMC, Novelis has pledged that by 2030, 10 percent of its primary aluminum purchases be near-zero, emitting less than 3t CO2 per ton. The FMC pledge also includes an assurance that by 2030 at least 50% of all aluminum Novelis uses is from recycled sources, a metric that the company has already surpassed with 57% of its inputs from recycled sources.The FMC, launched during the 26th United Nations Climate Change Conference in October 2021, is a joint venture of the World Economic Forum and the US Department of State. The FMC serves as a platform for businesses around the world, alongside governments, to leverage their purchasing power and supply chains to create early markets for innovative, clean energy technologies. As such, the improvements must reach commercial scale by 2030 to achieve net-zero emissions globally by 2050.