Novelis Opens Customer Solution Center for Automotives in Michigan

Hindalco’s leading aluminium maker Novelis has celebrated the opening of its Customer Solution Center for automotive in Novi in Michigan, a suburb of Metro Detroit. The USD 35 million facility is part of Novelis' global network of CSCs, which are designed to speed the development of aluminum solutions through collaboration between the company and its customers, as well as others in the value chain. The company's 100 employees in Novi represent expertise in research and technology, technical development and commercial support. The center's high-tech equipment ranges from a hot stamping press to computer-aided design software to visualization technologies that model vehicle safety scenarios. These capabilities enable Novelis to develop new aluminum solutions and demonstrate their benefits for current and future vehicle applications. Customers and Tier 1 suppliers are using the center to see these benefits firsthand, which include lighter designs, greener lifecycles, and simpler, more cost-effective solutions.Through the centers, Novelis partners with automakers and Tier 1 suppliers to maximize lightweight, high-strength aluminum in the next generation of vehicle design. In addition to the facility in Novi, Novelis operates automotive CSCs in Stuttgart in Germany and Shanghai in China.

Novelis Opens Customer Solution Center for Automotives in Michigan

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