Ball Corporation and Novelis announced that the Ball Aluminum Cup is now composed of 90% recycled content. This evolution builds on the Ball Aluminum Cup’s infinite recyclability by lowering its carbon footprint, therefore further positioning the product as a sustainable solution for packaging waste challenges across the sports and entertainment, food service, retail and beverage industries.Ball designed the lightweight aluminum cups to bring beverage packaging circularity to sports and entertainment venues in response to growing consumer preference for more sustainable products. Producing the cup with 90% recycled content significantly reduces its carbon footprint, as doing so with recycled aluminum uses 95% less energy than doing so with primary aluminum. Ball also recently received Cradle to Cradle Certified® Bronze for the aluminum cup, underscoring the company’s commitment to making products that are safe, circular and responsibly made. The aluminum cup, manufactured in Rome, Georgia, and made with 90% recycled content is available now and currently in use by Ball customers. In fact, the aluminum cups are helping to drive sustainability at sports and entertainment venues across the country, including at Ball Arena in Denver, SoFi Stadium in Los Angeles, Hard Rock Stadium in Miami, State Farm Arena in Atlanta, Lucas Oil Stadium in Indianapolis, and Climate Pledge Arena in Seattle. At Ball Arena, in particular, aluminum beverage packaging has helped to eliminate more than 350,000 single-use plastic cups and bottles, and the arena is on pace to eliminate more than 1 million single-use plastic cups and bottles in 2022.